Shirts, Reimagined

Delivered in

10 working days

Shirts, Built by and

Made for You from the finest cotton.

Build you ideal shirt from

An extensive range of customisable options
at no added cost.

Meticulously crafted

Following quintessential English traditions in the art of shirtmaking.

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True Bespoke
Premium Quality
10 Working

Multiple Design Offerings

With each pattern created and cut for the individual wearer and an extensive range of design options to select from when designing your ideal shirt. We promise a truly boundless bespoke service.

Fine Craftsmanship

Our shirts fuse traditional comfort with sophisticated and on-trend aesthetics. We pride ourselves in providing first rate bespoke shirts that are cut and stitched by the most skilled craftsmen in shirt-making.

Ease of Ordering

Fully Interactive, on-demand service application that enables design, customisation and order of your very own bespoke shirt in 4 easy steps.

Handpicked by us

Our shirts are made from an exquisite collection of choicest fabrics that are sourced and handpicked from a group of carefully vetted mills in Europe and Asia.

Speedy Delivery

Cut, Crafted and Delivered within 10 working days.

The Best Shirts in Town

Gavin Watson

How it Works

Seamless execution from measurements, order placement to delivery in 10 working days.

1 get measured

Get Measured

Visit us at any of our Pop-ups to get measured OR schedule a free consultation and we will come to you.

2 preferences

Build Your Shirt

Choose your shirt preferences from our extensive range of fabrics, collars, cuffs, pockets, yokes, plackets and monogram options.

3 manufacture


Your shirt is crafted meticulously by our highly skilled artisan in shirtmaking; according to your dimensions and preferences.

4 delivery


Your bespoke shirt is finished, packaged and delivered within 10 working days.

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At Collarbone, we aim to challenge modern sartorial trends by giving our clients the ability to choose freely from our extensive range of customisable options when building their desired shirts. Using the platform, our clients can continuously design and order shirts without the need for repeat appointments and fittings. With all options included at one set cost that is dependent on the chosen fabric collection.


The Collarbone app is fully interactive and built with you in mind. Building a shirt never has to be a onerous process; with each step carefully refined to ensure our clients are provided all the thrills of bespoke tailoring in one quick and seamless application.

Who We Are

Collarbone London is the shirtmaker of choice for discerning men. We are a quintessentially British brand that’s reimagining shirtmaking in the modern age by enabling our clients to build, customize and order bespoke shirts that are made according to their dimensions and delivered in 10 working days using a single easy to use application. Our focus is solely on shirts, with the craft being one of the least understood and least explored facet of tailoring.

Our Story

Ever wondered why men’s shirts are sold by neck sizes that never truly fit anywhere else? Typically in white, blue and pink hues with little variety in collar and cuff features. We pondered over this obsessively and decided shirts were too vital a staple in a man’s wardrobe to be taken lightly. We imagined a world where shirts are built around the individuality of the wearer. A world without sizing conventions, where shirts are made on demand and fit-for-purpose at affordable pricing, with a quick turnaround.

We aim to bring this vision to reality through an integrated platform that leverages the abundant network of select local dry cleaners and tailors in London and beyond, who will act as our measuring points. Our customers can walk-in, get measured and design their desired shirts on our platform, selecting their preferences from our extensive range of customizable options. Through our services, our clients are rest assured items that arrive their doorsteps are perfect in fit, quality and craftsmanship every time.

Our Founder

The story of Collarbone begins with our founder Gerald Onuorah. Gerald stands at 6 foot 5 inches tall and has had a long-standing problem sourcing item that fit his frame. Shirts with sleeves long enough to fit his dimensions were even harder to come by. This quest to find shirts that fit grew into a passion to learn, reimagine and reintroduce long lost traditions in the art of shirtmaking through a medium that is modern, on-demand and convenient.

In the news



Join the waitlist

Get on the list today and become a member of The Collarbone Connoisseurs Club. When we launch our app, we will let you peak at our fabric offering before anyone else.

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Gerald is a true professional and a real gentleman: The shirts are beautifully crafted and fit perfectly. In fact I now only wear Collarbone shirts! I am now having more done and look forward to have a wardrobe full of amazing Collarbone shirts.

Giulio Mazzarini London, UK

Collarbone Shirts are one of the finest shirts I have ever worn. I hardly knew shirts could be this beautiful, I make it a habit of not wearing a suit these days just so the shirts are visible. Great experience picking out all my chosen elements and finally receiving the end product at such quick turnaround.

Dr Joe Chukwu London, UK