Have you ever wondered why men’s shirts are sold by neck sizes that rarely fit properly anywhere else? Why they’re so often limited to shades of white, blue, and pink, with little variety in collars or cuffs?
We certainly did. No one pondered this more than our founder, Gerald Onuorah.

Gerald, a man with a keen eye for style and an appreciation for craftsmanship, grew frustrated by the lack of truly well-fitting shirts. Off-the-rack options never quite matched his build or his taste. Shirts, arguably the cornerstone of any gentleman’s wardrobe were being treated as generic, uninspired, and ill-fitting essentials.

Refusing to settle, Gerald envisioned something different. At Collarbone, we carry forward this vision: a world where every shirt is built around the individuality of its wearer. No rigid sizing conventions, just shirts made on demand, tailored to fit perfectly, crafted with purpose, and delivered with a quick turnaround.

Because shirts should never be an afterthought, it should be a statement of personal style from which other part of the ensemble is built upon.